10 December 2011

Seth Godin on the music industry



Seth Godin talks about the music industry not understanding the customers. Do you agree with him?

Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Godin’s second book, Unleashing the Ideavirus, is the most popular e-book ever published, and in 2003, his book Purple Cow was the #1 best-selling marketing book on Amazon. His other works include The Big Red Fez, Survival Is Not Enough, Free Prize Inside, All Marketers Are Liars, The Big Moo, Small is the New Big, and Meatball Sundae. His recent release, Tribes: We Need You to Lead Us, became an instant best-seller, and his 2010 Linchpin: Are You Indispensable? inspires audiences to overcome the resistance that holds them back from becoming an indispensable asset to any organization.

Seth Godin's Homepage

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